Articles

• The Effects of Promotion and User-Generated Content on Purchase Decisions with Brand Image as a Mediating Variable for the Facetology Brand on TikTok

  Lusyana Dwi Andini, Sahara, Sylvani

  306-314

  • PDF
• The Effects of Fear of Missing Out (FOMO) and Sales Promotion on Impulsive Buying of Skintific Products on the Shopee E-Commerce Platform (A Study of Generation Z in Cirebon)

  Deva Pramujiana, Badawi, Puspa Dewi Yulianty

  315-323

  • PDF
• The Effects of Customer Reviews, Ratings, and Price on Purchase Decisions: The Mediating Role of Purchase Intention in Online Food Delivery Applications

  Ahmad Zaky Nurfakhriyadi, Wahyudayanto Utama, Tedi Kustandi

  324-334

  • PDF
• The Effects of Menu Variety and Service Quality on Repurchase Intention through Customer Satisfaction

  Rizkyana Amalia, Badawi, Citra Faathir Widiana

  335-341

  • PDF
• The Effects of Brand Image, Product Quality, and Price on Purchase Decisions: The Mediating Role of Purchase Intention for Softex Sanitary Pads

  Fanny Vanessa Putri, Wahyudayanto Utama, Tedi Kustandi

  342-353

  • PDF
• The Effects of Work-Life Balance and Psychological Well-Being on Job Satisfaction among Employees of the Cirebon Regency Department of Trade and Industry

  Bela Agistina, Sari Laelatul Qadriah, Risdianto

  354-362

  • PDF
• The Effects of Celebrity Endorsement and Flash Sales on Purchasing Decisions for Glad2Glow Products on TikTok Shop

  Retna Dwi Winady, Surnita Sandi Wiranata, Tedi Kustandi

  363-371

  • PDF