RETNA DWI WINADY; SURNITA SANDI WIRANATA; TEDI KUSTANDI. The Effects of Celebrity Endorsement and Flash Sales on Purchasing Decisions for Glad2Glow Products on TikTok Shop. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, v. 13, n. 4, p. 363-371, 15 Oct. 2026.